Privacy Policy

Privacy Policy Overview

American Travel Alliance is committed to transparently explaining the collection and use of your personal information. This privacy policy governs your interactions with and all related services, including mobile and tablet versions of our site, our emails, apps, and other interactive features. This policy is maintained by American Travel Alliance Media, LLC (“American Travel Alliance” or “we”, “us”, “our”).

This document details the types of information we may collect while you use our services, explains why we collect this data, describes how it is used, outlines circumstances under which it might be disclosed, and provides information on how you can manage your personal information. Acceptance of this policy is required to use our services. If you disagree with any part of this policy, please refrain from using our services.

For inquiries or concerns not covered here, please contact us via email at

Information Collection and Use

Information You Provide:

You are not required to provide information directly to access our services, but certain actions do require personal details:

  • Registering for an account
  • Responding to service offers
  • Providing profile details for your user account
  • Participating in surveys, promotions, contests, or sweepstakes
  • Signing up for alerts or updates via email, text, or instant message
  • Seeking customer support or other assistance
  • Engaging in service-related communications, such as account verification or technical notices
  • Participating in community forums, chat rooms, comment threads, and other interactive services
  • Submitting content or other information on parts of the service that allow user contributions
  • Any other activities where you knowingly volunteer personal information

Automatically Collected Information:

Our services automatically collect certain information about your device and how you use our services. This includes:

  • Device-specific information, such as your computer, mobile device, browser type, IP address, and unique device identifiers
  • Usage data like access times, date of access, session IDs, and the addresses of referring websites

This data is primarily collected through cookies and other tracking technologies to enhance service functionality and personalize your experience, including tailoring our trip search engine to your preferences.

Third-Party Data Collection and Advertising:

American Travel Alliance partners with advertisers, advertising networks, and analytics companies who use cookies and other tracking technologies. These tools are used to collect data that helps us and our partners deliver relevant advertising and analyze service use. Please note, our privacy policy does not cover the privacy practices of these third parties.

You have control over the use of cookies and can set your browser to decline them. However, be aware that disabling cookies may affect the functionality of our services. For detailed guidance on cookies, you can visit

Use and Sharing of Information:

We use your information to improve and personalize your experience on our services in several ways:

  • Sending requested email subscriptions and communications
  • Responding to your inquiries and providing important service announcements
  • Managing transactions and communications about your account
  • Personalizing content and experiences, including targeted advertising and service recommendations
  • Conducting statistical and marketing analysis of our user base

We may also combine information collected from different parts of our services to enhance and personalize your experience further.

Disclosure of Information:

We do not sell or rent your personal information. We may share your information with business partners and third parties to offer products and services that may interest you, governed by their privacy policies. You can withdraw consent to share your information with these parties at any time.

Security Measures and Data Retention:

We take steps to secure your personal information and protect it from unauthorized access. However, no internet-based service can guarantee complete security. We retain your information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Links to Third-Party Sites:

Our services may include links to external websites not governed by this privacy policy. We are not responsible for the privacy practices or content of such sites.

Contact and Questions:

Should you wish to deactivate your account or have any questions about how we handle your information, please contact us at

This privacy policy is part of our commitment to use your information responsibly and protect your privacy and personal data. By using our services, you acknowledge and agree to these practices.

Assignment and Transfer of Information

American Travel Alliance may undergo changes in ownership or corporate structure, such as mergers or acquisitions. Consequently, in such events, your personal information may be transferred to another company that acquires a part or all of our assets or to a successor entity. While we will endeavor to require the acquiring organization to adhere to the privacy practices outlined in this policy, we cannot guarantee that these practices will remain unchanged post-transfer.

Updates to This Policy

As American Travel Alliance evolves, we may expand our services and features, which could lead to updates to this privacy policy. Any changes will be reflected in an updated version of this document. Your continued engagement with our services after such changes are posted represents your agreement to the new terms. If changes have a retroactive effect or apply to information already held by us, we will provide you with specific notice. We commit to not materially reducing the protections afforded to your information collected under previous versions of this policy without obtaining your explicit consent.

Communications from American Travel Alliance

By providing us with your email address or phone number, you consent to receive email and text communications from or on behalf of American Travel Alliance, intended to enhance your experience with our services. Standard text message rates may apply to any text messages you receive. If you decide at any time that you no longer wish to receive such communications, you can opt out by following the “unsubscribe” link at the bottom of our emails or by adjusting your preferences via the contact options provided in our communications.

California Privacy Disclosures

These disclosures provide additional details on how American Travel Alliance collects, uses, processes, and shares personal information of California residents, supplementing our main Privacy Policy. This information is provided in compliance with the California Consumer Privacy Act of 2018 (CCPA).

Categories of Personal Information Collected:

Over the past 12 months, according to our Privacy Policy’s section on “What Information About You Is Collected and Stored?”, we may have collected the following categories of personal information from California consumers:

  • Identifiers: such as names, email addresses, and IP addresses.
  • California Customer Records: personal information types as defined in Cal. Civ. Code § 1798.80(e), like contact details.
  • Protected Classification Characteristics: under California or federal law.
  • Commercial Information: including records of personal property, products or services purchased, or other purchasing or consuming histories or tendencies.
  • Internet Activity: such as information regarding your interaction with our website, device type, and browser settings.
  • Geolocation Data
  • Inferences: drawn from any of the information identified above to create a profile about preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Use and Sharing of Personal Information:

While American Travel Alliance does not sell personal information, we may share such information with third parties as detailed in the “To Whom Do We Provide Your Information?” section of our Privacy Policy. Categories of personal information that we typically share include:

  • Identifiers
  • Commercial information
  • Internet or similar network activity
  • Geolocation data
  • Inferences

Your Rights Under CCPA:

California residents are afforded specific rights regarding their personal information, including:

  • Right to Know: You can request details about the categories of personal information we have collected, the sources of that information, our purposes for collecting or selling that information, and the categories of parties with whom the information is shared.
  • Right to Access: You can request a copy of the specific pieces of personal information we have collected about you.
  • Right to Deletion: You can request that we delete personal information we have collected from you.
  • Right to Opt-Out: You have the right to direct us not to sell your personal information at any time (the “right to opt-out”).
  • Non-Discrimination: You have the right to exercise these privacy rights without being discriminated against as defined under CCPA.

To exercise any of these rights, please submit a verifiable consumer request to If you are an authorized agent making a request on behalf of a California resident, you will need to provide a written authorization from the consumer that confirms your authority to make the request.

Requirements for a Verifiable Consumer Request:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with enough detail that allows us to properly understand, evaluate, and respond to it.

California residents are entitled to make a verifiable consumer request for access or data portability only twice within a 12-month period. Requests should be made through the contact details provided above.